The origin of "Nonoji"
Our company name and brand name, "Nonoji," is written in kanji as "Nonoji."
This phrase expresses the "compassionate spirit" that Japanese people have long held dear, such as cherishing nature and the vast plains, as well as the modesty and humility that is reflected in drawing the character "no" on a tatami mat .
We will never forget this "compassionate spirit" and will continue to act sincerely as a company and as people.
Company Profile
- name
- Nonoji Co., Ltd.
- location
- Business Center 〒220-0004 Yokohama West Exit K Building 4F, 2-8-19 Kitasaiwai, Nishi-ku, Yokohama
- phone
- 050-5509-8340
- FAX
- 045-548-3221
- Establishment
- June 1, 2017
- capital
- 20 million yen
- Fiscal year end
- May 31
- Representative Director
- Yumehiro Takabe
- Business content
-
Manufacturing and sales of "Nonoji" brand products
・Planning, manufacturing, and sales of daily necessities ・Planning, manufacturing, and sales of school lunch utensils for nurseries, elementary and junior high schools, hotels, restaurants, etc. ・Planning, manufacturing, and sales of general kitchen gadgets
・Planning, manufacturing and sales of care goods ・Planning, manufacturing and sales to mail order companies
・Online mail order sales (certified copy of business registration (subject to business content (purpose)) - Main items handled
- School lunch cooking utensils / Commercial stainless steel integrated cauldron cooking utensils and other food utensils (cutlery (stainless steel, titanium, fine ceramics)) Original development of food serving utensils / cooking utensils / kitchen gadgets (tongs, utensils, knives) Original development of health care and grooming products / water pillows, ice packs, ear picks, back picks, callus removers, tongue picks, floss handles and other original developments
access
History
- 1982 (Showa 57)
- January 5th: Leben Co., Ltd. is established. Develops POS systems for major mass retailers.
- 1999 (Heisei 11)
- Started designing and mass-producing spoons.
- 2002 (Heisei 14)
- May 1st: Leben Sales Co., Ltd. is established. The sales department of Leben Co., Ltd. (software development and planning, development and sales of household goods) is transferred (spun off into an independent company) and begins developing and selling household goods and school lunch utensils.
- 2002 (Heisei 14)
- Received three Good Design Awards (jointly exhibited with Leben Co., Ltd.)
Received an A rating in the business feasibility evaluation by the Kanagawa Prefecture Small and Medium Enterprise Support Center. - 2003 (Heisei 15)
- Received the Governor's Award at the Tsubame City Products Competition.
UD Ladles won the Grand Prize in its category at the Osaka Design Center. - 2004 (Heisei 16)
- Winner of the IDS Grand Prize at the Niigata Industrial Creation Organization IDS Design Competition.
The ladle won the top prize in its category at the Osaka Design Center. - 2006 (Heisei 18)
- Received the Good Design Award (New Area Category) for his comprehensive work on school lunchware design.
- 2008 (Heisei 20)
- Earpick sales reach 2 million units.
- 2009 (Heisei 21)
- Received the Japan Patent Office Commissioner's Award for Outstanding Enterprise in Utilizing the Industrial Property Rights System (Design Utilization).
Won the Kids Design Award in the Communication Design category for the development of school lunchware.
Exhibited at Ambiente (Frankfurt, Germany). - 2010 (Heisei 22)
- The Nonoji Spoon won the Good Design Award Long Life Design Award.
"Nonoji Spoon" was selected at the Sensibility Value Creation Fair (sponsored by the Ministry of Economy, Trade and Industry). - 2014 (Heisei 26)
- Published "Takabu Method of Manufacturing: Turning Inspiration into Business" by Diamond Inc.
- 2017 (Heisei 29)
- Nonoji Co., Ltd. was established to take over the manufacturing and sales business of the Nonoji brand from Leben Sales Co., Ltd.
- 2019 (Reiwa 1)
- Release of "Pakuhug Pasta Tongs," a versatile wire tong.
To celebrate the 20th anniversary of Nonoji earpick sales, a limited edition earpick model "Platinum Handle" has been released. - 2020 (Reiwa 2)
- Celebrating the 20th anniversary of the release of Nonoji wire earpicks.
The first two-blade peelers in Japan, "Cabepii MAX" and "Negipi," are released as kitchen appliances. - 2021 (Reiwa 3)
- The new basket-shaped earpick "Kurukuru Series" is released.
Sales of cabbage peelers reach 2.5 million units.
Earpick sales reach 6 million units.
First earpick TV commercial produced
Earpick TV commercial aired in Shizuoka (TV Shizuoka) - 2022 (Reiwa 4)
- Earpick TV commercial aired on Ehime (Ehime TV)
Earpick TV commercial aired in Niigata (Niigata TV 21)