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The spirit of the Nonoji brand

Our job is to bring as many smiles to your daily life as possible.

It is to make people feel a sense of comfort and excitement they have never experienced before .

Before you know it, everyone who picks it up, and their families, are smiling.

We create and deliver such unique hand tools using our own unique ideas and concepts .

Nonoji will make your "I wish I had it" dreams come true.

People-friendly, "honest" manufacturing

Nonoji was first launched as a brand of Leben Sales Co., Ltd., which was founded in Yokohama in 1999. Even now, after being spun off into a separate company in 2017 and now handled by Nonoji Co., Ltd., the brand's belief of "creating honest, people-friendly products" remains unchanged.
When we look at the scenery and phenomena that we see every day without thinking about it, we can make new discoveries. The same goes for the tools that we use every day without thinking about it. There are things that we only notice for the first time when we look at them with an open mind.
We cherish this realization and pursue tools that are user-friendly and easy to use with unique, unprecedented ideas, which is what led us at Nonoji to create our unique hand tools.

Nonoji's Five Promises

  1. We at Nonoji are
    We pay particular attention to the hand tools that we use every day .

  2. We at Nonoji are
    We strive to create hand tools that are user-friendly and easy to use .

  3. We at Nonoji are
    We value unique perspectives and ideas .

  4. We at Nonoji are
    We place great importance on the quality and safety of our hand tools .

  5. We at Nonoji are
    We believe that our mission is to bring more smiles to people's lives .

Nonoji "It all started with a spoon"

Nonoji Magic Spoon & Fork PV Song by Chiaki Thank you, my beloved From the Nonoji brand, which wishes for the healthy growth of children, this is a promotional video for Nonoji's spoon and fork, which is themed around the unchanging love between mother and child and is full of gentle ideas that adapt to the child's growth.
The song is by Chiaki (J-ROCK)

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