Nonoji Co., Ltd., along with Hyozaemon Co., Ltd., a long-established chopstick manufacturer founded in 1921, set up a store to sell the So-seki mobile phone case, which was planned and developed by Space Co., Ltd., a company that develops cross-border human resources and businesses, at a pop-up store in Hiroo Shopping Arcade from Monday, May 24th to Sunday, May 30th.
"So-seki" is a portable case modeled after a traditional Japanese smoking pipe case, and is part of the "Sankon Project," which supports Africa by promoting innovative Japanese products, and is supervised by Ousmane Sankhon (Advisor to the Embassy of the Republic of Guinea in Japan, former Ambassador of the Republic of Guinea, and TV personality), who is also a director of Space Co., Ltd.
This time, we will be holding a special sale where you can select and put together a set of "Nonoji cutlery," which has been designed to be comfortable to eat with and use, and "My Chopsticks," which are made from recycled broken baseball bats and were born from the "Kattobashi!! Project," which embodies the SDGs philosophy promoted by Hyozaemon Co., Ltd.
Anytime, anywhere... Leading the way to a new eco-friendly lifestyle
The government aims to enact the Plastic Resource Recycling Promotion Bill in April 2022. Aiming to reduce single-use plastics, a prime example of this is the move to charge for plastic spoons and forks at convenience stores. We believe that such environmentally friendly initiatives will help, even if only modestly, achieve the SDGs currently being promoted around the world. So-seki, a portable cutlery pouch developed as a proposal for this new lifestyle, is likely to receive widespread support from those who want to protect the global environment.
At the pop-up store, you will be able to actually touch and see this portable cutlery pouch and other products being sold in this collaboration.
[Pop-up store period and venue]
Dates: May 24th (Mon) - May 30th (Sun), 2021
Time: May 24th 13:00-20:00 May 25th-30th 11:00-20:00
Location: SPACE HAKOFUNE HIROO, Yoshida Building, 5-3-10 Hiroo, Shibuya-ku, Tokyo (1 minute walk from the Arisugawa Memorial Park/Tengenjibashi intersection exit of Hiroo Station on the Hibiya Line, turn right after entering the shopping street "Hiroo Walking Street", next to "Hiroo Yu" and across from Starbucks) Pop-up store location
*The Sankon Project is a project recommended by Osman Sankon that sells products with innovative ideas and designs that are characteristically Japanese, with a portion of the sales proceeds going to support Africa.
